header_bar
Last Updated ( Wednesday, 18 April 2012 18:08 )
DATE_FORMAT_LC2=Wednesday,April 18 2012 12:00:00 am EDT   
Swarovski Expands Boutique Business With New Las Vegas Casino Location

swarovskiNew York City — Swarovski, the leading designer and producer of fashion jewelry and crystal décor objects, in partnership with Marshall Retail Group, the largest independent retailer in the casino industry, will open a licensed boutique at the Forum Shops at Caesars in Las Vegas during the last week of April. The new boutique is part of Swarovski’s ongoing strategy to expand its profitable licensed boutique business model. The 1,109-square-foot space will offer Swarovski’s range of fashion jewelry and watches, as well as home accessories and décor objects.

“Swarovski’s licensed boutique business model thrives in highly trafficked casinos and airports,” says John Heidt, vice president retail for Swarovski North America Limited’s Consumer Goods Business. “We see the Forum Shops at Caesars as the ideal location for our next licensed boutique since we will be in excellent company. We depend on experienced partners like Marshall Retail Group to help us grow our licensed boutique business.”

Marshall Retail Group is the largest independent retailer in the casino industry. It operates a number of different retail concepts with close to 100 stores in more than 25 different casino properties including Caesars, The Venetian and the MGM Grand, among others.

“We are thrilled to add Swarovski to our portfolio of retail partners,” says Michael C. Wilkins, president and CEO of Marshall Retail Group.

Swarovski has 21 licensed boutiques in the United States, including 12 casino locations. The company plans to open 12 more licensed boutiques by the end of 2012, with at least five of the new locations in casinos.

The new Forum Shops at Caesars boutique will feature Swarovski’s “Crystal Forest” retail design concept, which was created in collaboration with Tokujin Yoshioka, 2007 Design Miami, Designer of the Year award winner. Key elements of the design concept are: crystal strand panels, a Chrysalis chandelier, a stainless-steel prism exterior, textured walls featuring reflective white prisms and white lacquer and mirror stainless-steel finishes.

Swarovski has its own network of nearly 300 retail stores in North America. Swarovski’s global retail operation is comprised of more than 2,000 retail outlets.



 

SOURCE: Swarovski
 

Your are currently browsing this site with Internet Explorer 6 (IE6).

Your current web browser must be updated to version 7 of Internet Explorer (IE7) to take advantage of all of template's capabilities.

Why should I upgrade to Internet Explorer 7? Microsoft has redesigned Internet Explorer from the ground up, with better security, new capabilities, and a whole new interface. Many changes resulted from the feedback of millions of users who tested prerelease versions of the new browser. The most compelling reason to upgrade is the improved security. The Internet of today is not the Internet of five years ago. There are dangers that simply didn't exist back in 2001, when Internet Explorer 6 was released to the world. Internet Explorer 7 makes surfing the web fundamentally safer by offering greater protection against viruses, spyware, and other online risks.

Get free downloads for Internet Explorer 7, including recommended updates as they become available. To download Internet Explorer 7 in the language of your choice, please visit the Internet Explorer 7 worldwide page.