San Francisco — Piperlime, an online brand of Gap Inc., will open its first retail store this fall, in 4,000 square feet of space at 121 Wooster St. in the SoHo neighborhood of New York City.
“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” says Jennifer Gosselin, senior vice president and general manager of Piperlime. “Since introducing Piperlime in 2006, we’ve built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover. Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting.”
For more information, visit piperlime.com.
Gap Inc. is a leading global specialty retailer under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brands. Gap Inc. has approximately 3,000 company-operated stores, about 200 franchise stores, and e-commerce sites. For more information, visit gapinc.com.
SOURCE: Gap Inc.