Miami — Revealing results of a $3.5 million makeover, City Furniture has opened the first of five stores in its tri-county expansion: the newly transformed Dadeland showroom in the Miami market.
With business on the upswing as the economy improves, City Furniture President Keith Koenig says South Florida’s top-selling furniture retailer is launching construction of additional stores to increase sales in proven locations. Construction begins this month for Cutler Bay and Oakland Park stores.
City Furniture’s highest performing location per square foot, the Dadeland showroom is one of the nation’s “greenest” furniture stores and brings City Furniture’s upscale next- generation store design into sharp focus for consumers.
“Consumers’ tastes and expectations are changing fast, and our next-generation design reflects that reality,” Koenig explains.
To meet those expectations, City Furniture is reinventing its store environments and introduced a new website this spring. The store design features a host of energy-efficient features. Each store in the expansion is being built to achieve Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council. Nationwide, only a handful of furniture stores have achieved LEED certification.
At the Dadeland store, a dramatic 27-foot-high central atrium adds eye appeal, along with richly textured “green” materials such as a cherry Hitchcock panel wall made with reclaimed wood, and natural stone feature walls with recycled Italian stone. Energy- and water-saving features include LED lighting and a super high efficiency HVAC system, plus drip irrigation and environmentally sound paints, coatings, adhesives, carpet and flooring.
At each new South Florida location, the company builds on the success of its City Furniture/Ashley Furniture HomeStore superstore concept. City Furniture is the Ashley Furniture HomeStore licensee in southeast and southwest Florida and has had strong results offering the two brands in adjoining stores. Once the Cutler Bay store is completed, the site’s existing City Furniture store will be transformed as an adjacent Ashley Furniture HomeStore. In the Fort Lauderdale market, an Ashley Furniture HomeStore will be built, and a fully renovated City Furniture store is a few doors north. Construction of a new Ashley Furniture HomeStore in West Palm Beach will begin in August.
The retailer operates 14 City Furniture and nine Ashley Furniture HomeStore locations in Florida. For more information, visit www.cityfurniture.com.
SOURCE: City Furniture